What does peak fund-raising performance look like?
Results that allow an institution to achieve its aspirations and dreams.
Significantly more money than ever raised before for similar purposes.
More money and donors at the 6, 7, and 8-figure major and leadership gift levels and beyond. And more too at the 5-figure level.
A significantly larger donor base and a bigger base of large donors.
Gifts from many new individuals and institutional donors who have been on your radar screen.
Smart, bold, cost-effective fund-raising where the success rate is high because you focused effectively on the right prospects with the right message. As Ted Williams, the greatest hitter of all time, would say: “you swung at the right pitches.”
Confident fund-raising that repeats because you have the message, materials, donor recognition products, prospects, and processes that enable a high volume of solicitations.
A continuous, creative, and intelligently developed list of new prospective donors.
Fund-raising focused on the 20% of donors who contribute 80% of the money.
Metrics to brag about that continuously show a significant number of the top 20% increasing their support.
Fund-raising managed to other key year-on-year metrics, including dollar-weighted renewal totals, total gifts from new donors, and increases in the number of donors by category.
“Life is like a snowball. The important thing is finding wet snow and a really long hill.”
“Some people see things as they are and say why. I dream things that never were and say why not.”
“Success is based on a few simple things. The challenge is that you have to do them.”
“Whenever you see a successful business, someone has made a courageous decision.”
“Seize any opportunity, or anything that looks like opportunity. They are rare, much rarer than you think. Remember that positive Black Swans have a necessary first step: you need to be exposed to them.”
“All Life Is Problem Solving”
“Circumstances—what are circumstances? I make circumstances.”
“To aspire to any kind of leadership in business you simply have to be a rational optimist.”
“The key to future competitive advantage will be the organization’s capacity to create the social architecture capable of generating intellectual capital. And leadership is the key to realizing the full potential of intellectual capital.”
"A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."
“When the facts change, I change my opinion. And what did you do, [sir]?"
"If fear is cultivated it will become stronger; if faith is cultivated it will achieve mastery."