"Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite."
-Andy Grove
"You are what your record says you are."
- Bill Parcels
Feldsteinco LLC
Growth Mindset
What does peak fund-raising performance look like?
Results that allow an institution to achieve its aspirations and dreams.
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Significantly more money than ever raised before for similar purposes.
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More money and donors at the 6, 7, and 8-figure major and leadership gift levels and beyond. And more too at the 5-figure level.
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A significantly larger donor base and a bigger base of large donors.
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Gifts from many new individuals and institutional donors who have been on your radar screen.
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Smart, bold, cost-effective fund-raising where the success rate is high because you focused effectively on the right prospects with the right message. As Ted Williams, the greatest hitter of all time, would say: “you swung at the right pitches.”
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Confident fund-raising that repeats because you have the message, materials, donor recognition products, prospects, and processes that enable a high volume of solicitations.
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A continuous, creative, and intelligently developed list of new prospective donors.
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Fund-raising focused on the 20% of donors who contribute 80% of the money.
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Metrics to brag about that continuously show a significant number of the top 20% increasing their support.
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Fund-raising managed to other key year-on-year metrics, including dollar-weighted renewal totals, total gifts from new donors, and increases in the number of donors by category.